Reimagining Our Virtual Reality Worlds: Snow & Jungle

At the heart of every great experience lies a story.

Over the next two weeks, we’re taking two of our Virtual Reality Slide worlds — Snow and Jungle — back to the drawing board. Not because they aren’t working, but because we believe every experience can evolve, improve, and push boundaries even further.

Where it all begins: Story first

Before we design visuals, effects, or interactions, we start with one essential element: the storyline.

What does the guest experience? What emotions should they feel?Where does tension build, and where does it release?

By answering these questions first, we ensure that every design choice serves a bigger purpose.

From story to world: The concept board

Once the storyline is clear, we translate it into a concept board.

This is where ideas start to take shape:

• Atmosphere and visual direction

• Key moments and action elements

• Tone, contrast, and pacing

The concept board acts as our creative compass — aligning the team and setting the foundation for everything that follows.

What’s next?

From here, we move into development: refining interactions, enhancing immersion, and building worlds that are not just visually impressive, but truly engaging and dynamic.

Our goal?To transform Snow and Jungle into experiences that feel more alive, more intense, and more memorable than ever before.

Stay tuned

In two weeks, we’ll share the results of this journey — from concept to final experience.

We can’t wait to show you what’s coming next.